During Bumble’s Q3 earnings call, Bumble CEO Whitney Wolfe Herd said Bumble BFF, its platform for platonic friendships, could "become a leader in the Web 3.0 world."
Wolfe Herd said BFF was already "built on blockchain technology," and that it was designed to encourage its users to create their own communities. She believes that "in the near term" BFF will evolve and create "new engagement, participation, and creator models" for its users.
But over the "longer term," Wolfe Herd expects BFF to enable its members to "own their experience on Bumble" via the "communities they build, the virtual goods and experiences they acquire, or through new ways of owning their identity as they navigate the metaverse."
Those experiences haven't been developed yet, but Wolfe Herd said Bumble will relaunch BFF to showcase these new features in the near future.
https://www.fool.com/investing/2021/11/29/do-bumbles-metaverse-ambitions-make-any-sense/